Ultimately, it'll make that monthly sub cost go even further, assuming the company won't increase the price of Premium after it finally launches HiFi, of course. Hopefully Spotify can find a solution to its licensing issues at least sometime this year, as thousands of tracks on the platform stand to benefit from higher quality audio. Then, a leaked video gave us a glimpse of HiFi. That's certainly one of Spotify's greatest strengths, but the current lack of lossless or a hi-res audio tier only works in its competition's favor, especially considering both Apple Music and Amazon Music HD are the same price as Spotify Premium's $9.99 / £9.99 monthly cost. And then, on 22nd February 2021, the company officially announced Spotify HiFi to the world at its 'Stream On' event. However, as more and more streaming competitors offer their own high quality and hi-res audio options, like Apple Music's spatial audio and Amazon Music HD, it gives the impression that Spotify is unable to keep up, despite it having by and large the best music curation among all streamers. If Spotify is running into licensing issues with the upgraded audio feature, then that certainly complicates matters.
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